YIKEDE
Frozen Prepared Foods
Client
YIKEDE
Service
Packaging Design
Team
CD:Kevin
D:XIAOWAN
3D:Junfeng
T:2021.09
YIKEDE
Service
Packaging Design
Team
CD:Kevin
D:XIAOWAN
3D:Junfeng
T:2021.09
Following the launch of its new packaging system, YIKEDE rapidly expanded into a broader range of retail channels, including major supermarket chains, neighborhood cold-chain stores, and instant fresh-food e-commerce platforms.
The differentiated visual identity helped the product stand out more clearly at retail, significantly improving consumer attention and purchase conversion. After launch, the product achieved breakthrough sales growth and quickly developed into a strong-performing frozen food item with long-term market potential.
The differentiated visual identity helped the product stand out more clearly at retail, significantly improving consumer attention and purchase conversion. After launch, the product achieved breakthrough sales growth and quickly developed into a strong-performing frozen food item with long-term market potential.
YIKEDE specializes in frozen and prepared foods, with a focus on using fresh, high-quality ingredients to create convenient, reliable, and accessible everyday meals.
The Mushroom & Three-Fresh Dumplings are part of the brand’s healthier vegetable-focused product line. A selection of fresh mushrooms is combined with a classic three-fresh filling to create a lighter, more balanced flavor profile that feels fresh, savory, and not overly rich.
Designed for families seeking healthier meals with greater convenience, the product combines the efficiency of frozen food with the familiar comfort of home-style cooking. It is suitable for a wide range of everyday occasions, from regular family meals to quick lunches, light dinners, and convenient snacks.
This packaging project was developed around four core qualities: naturalness, freshness, home-style comfort, and health.
The design team focused on the ingredient characteristics of the mushroom and three-fresh filling, moving away from excessive commercial decoration and allowing the ingredients themselves to become the central visual expression.
A warm and gentle natural color palette was selected to emphasize the fresh aroma of mushrooms and the sense of wholesome, freshly prepared ingredients.
The layout is clear and well structured, with the product name, key filling ingredients, and ingredient imagery carefully organized so that consumers can immediately identify the flavor and product type on shelf.
The overall visual language balances the warmth and familiarity of home-style food with the clean simplicity of contemporary food packaging. From the first visual impression, the packaging communicates natural ingredients, freshness, and reliability.
Through this design system, YIKEDE achieves a strong alignment between product positioning, packaging expression, and the aesthetic expectations of modern family consumers.