Han Tang San Sheng
Moisturizing and Rejuvenating Skin Care Set

Hantang Sansheng is a skincare brand deeply rooted in the fertile soil of Chinese traditional culture. It actively explores skincare concepts suitable for the Eastern people. The brand deeply explores the skincare wisdom of the Han-Tang era and combines modern scientific technology. Based on the characteristics of Chinese skin types, it has developed and designed skincare solutions that are more suitable for the Chinese people. The product line of the brand covers cleansing products, toners, essences, creams, and eye creams, etc. Hantang Sansheng is committed to creating the brand concept of "Eastern aesthetic lifestyle". While bringing users safer and more effective skincare products, it also showcases and inherits the beauty of Chinese traditional culture.

This project is to create a brand visual and packaging design system for the "Hantang Sansheng Instant Moisturizing and Rejuvenating Set". The core objective is to help the brand establish a differentiated and culturally identifiable brand image in the increasingly competitive market of functional skincare products. We started from the core concept of the brand "Eastern aesthetic lifestyle" and established the design direction of "traditional culture + modern aesthetics". In the visual aspect, the team deeply explored the cultural elements of the Han-Tang era, integrating the colors, graphic patterns, and traditional aesthetic concepts of the Han-Tang era into the packaging design. The packaging presents a visual style that combines cultural depth and modern texture, allowing the product to establish a unique brand recognition on shelves and e-commerce pages. Through this design system that combines cultural depth, recognition efficiency, and quality characteristics, Hantang Sansheng successfully upgraded from a functional skincare product to a skincare brand with clear brand positioning, complete visual recognition, and Eastern cultural genes.