JIUZHOUFU
Magnetic Moxibustion Patch

JIUZHOUFU is a wellness and healthcare brand under Hangzhou Guimi Times New Retail Business Co., Ltd. Founded in 2016 and headquartered in Xiaoshan District, Zhejiang Province, the brand centers on moxibustion and integrates modern technology. Its main products include magnetic therapy moxibustion patches, herbal moxibustion patches, and lutein eye-care health cream. The exclusive right to use the brand trademark is valid until 2029. JIUZHOUFU Magnetic Therapy Moxibustion Patch is based on Qiai powder and combines nine plant ingredients—cinnamon, dried ginger, Angelica dahurica, Spatholobus suberectus, Liquidambar formosana, Phryma leptostachya, Lycopodium clavatum, and borneol. It adopts a self-heating design, starts heating about one minute after application, maintains a heating temperature range of 40°C to 60°C, and can last about 6 to 8 hours per application. The product structure consists of three layers: a heating pack, a moxa powder pack, and a magnetic film fabric, achieving the “three therapies in one” of heat therapy, moxibustion therapy, and magnetic therapy.

This project was to create a brand visual and packaging design system for JIUZHOUFU Magnetic Therapy Moxibustion Patch. The core objective was to help the brand establish a professional, differentiated, and trustworthy brand image in a severely homogenized moxibustion wellness market. Starting from the traditional attributes of moxibustion wellness and the usage habits of modern consumers, we established three major design directions: professionalism, trust, and experience.

Brand visual system: Centered on JIUZHOUFU’s brand DNA of “moxibustion + modern technology,” a complete visual system was built that combines traditional wellness heritage with a modern professional tone. While conveying moxibustion wellness culture, the brand visual identity strengthens the brand’s technological feel and professional credibility through modern design language.

Packaging design: Targeting the usage scenarios of moxibustion patches, the design fully considered the product’s structural feature of separately designed independent moxa powder packs and heating packs, balancing the dual needs of clearly communicating functional information and conveying visual quality in the packaging. The independent packaging design makes it convenient for consumers to carry with them, whether at home, in the office, or in a travel bag. The packaging has a clear information hierarchy, presenting core selling points, usage methods, and ingredient information in a concise and intuitive way, reducing consumers’ information acquisition cost.

Trust building: Through packaging visual language, the design fully conveys the brand’s authoritative qualifications and certifications, such as “National High-Tech Enterprise” and “Integrity Enterprise,” as well as the product’s technical advantage of “heat therapy + moxibustion therapy + magnetic therapy, three effects in one,” empowering the establishment of the brand’s professional trust through design.

Through this brand visual design system combining professional tonality, recognition efficiency, and trust building, JIUZHOUFU Magnetic Therapy Moxibustion Patch has successfully upgraded from a traditional wellness product to a professional moxibustion wellness brand with strong visual recognition, clear brand positioning, and authoritative industry endorsement, laying a solid visual foundation for the brand’s market expansion across 263 offline experience stores nationwide and all online channels.