hg hua guang
Portable electric iron
Client
Huaguang Portable Electric Iron
Service
Brand design Packaging design
Team
CD:Kevin、Lin
D:S、CHENG
3D:Mega
T:2024.10
Huaguang Portable Electric Iron
Service
Brand design Packaging design
Team
CD:Kevin、Lin
D:S、CHENG
3D:Mega
T:2024.10
The Huaguang Portable Electric Iron has successfully transformed its 40-year professional ironing technology, which was originally exported to Europe and America, into a portable product that combines aesthetic value with user experience through systematic industrial design and brand visual upgrade. The newly renovated product, with its exquisite appearance design and outstanding ironing performance, quickly gained market recognition. Huaguang Electrical Appliances has been consecutively honored as one of the "Top Ten Electric Iron Export Enterprises in China" for many years, and its products are sold in 150+ countries and regions around the world. In 2023, the company's output value reached 300 million yuan. Huaguang Electrical Appliances has obtained and applied as many as 500+ national and international patents. Its portable electric iron has won the German iF Design Award. The brand has also received authoritative honors such as the China Famous Trademark and the deputy chairperson unit for the drafting of national steam ironing and cleaning machine performance standards. Its brand "Huaguang HG" has been successfully rated as an "Export Brand of Zhejiang Province". Huaguang Electrical Appliances has formed a large-scale production capacity of 2.5 million industrial irons and 1 million ironing machines per year. Its sales network covers 31 provinces and municipalities across the country, and it has 800+ sales stores.
Hg Huaguang is affiliated with Zhejiang Huaguang Electrical Appliance Group Co., Ltd. It was formerly known as Zhejiang Cixi Household Appliance Factory. It was established in 1985 and was renamed Ningbo Huaguang Electrical Appliance Co., Ltd. in 1994, and then renamed Zhejiang Huaguang Electrical Appliance Group Co., Ltd. in 1998. The company is a professional group company specializing in the production of household appliances, integrating R&D, production, sales, and after-sales services. With a registered capital of 61.8 million yuan, it mainly engages in the research, production, and sales of household and commercial appliances. Its main products include electric irons, ironing machines, and electric heating baking devices. The company now has two major production bases in Cixi and Haiyan, covering an area of 22,000 square meters and employing 1200 people. Its products are exported to dozens of countries in Europe, Southeast Asia, and Africa, and industrial electric irons occupy a high share in the European market.
This project is to create an industrial design and brand visual system for Hg's portable electric iron. The core objective is to help this nearly 40-year-old national brand establish a product identity that combines professionalism and modern aesthetics in a market environment where ironing products are highly homogenized. We started from Huaguang's brand gene of "always committed to the research of ironing technology" and established the design direction of "professional technology + refined aesthetics". At the industrial design level, the team adopted the improved technology of electric irons that has been exported to Europe for a long time and made localized adjustments based on the usage habits and aesthetic concepts of domestic users. The product adopts a foldable design, is small in size and does not occupy much space, solving the pain point of inconvenient storage of traditional irons. In terms of product appearance, Huaguang pays attention to the exquisite product appearance and humanized design details, embellishing consumers' lives from the tiniest aspects. Several products such as the handheld ironing machine T02 have received national appearance design patent recognition. In terms of appearance design, intelligent control technology, core module research, and ergonomic research, it has reached the industry-leading level. Through this design system that combines technical accumulation, aesthetic pursuit, and user experience, Hg's portable electric iron has successfully upgraded from a traditional household appliance to a portable ironing product with strong visual recognition, outstanding performance, and international quality, allowing the nearly 40-year-old national brand to rejuvenate in the new era with a brand new vitality.