LANJIAN
Mini Hydrogen Tablet

LANJIAN is a technology brand under Yongshengyuan (Hangzhou) Biotechnology Development Co., Ltd., specializing in the solid-state hydrogen health sector. Through diversified products such as hydrogen drinking products, household cleaning and care products, and hydrogen derivatives, the brand builds a multi-faceted hydrogen health lifestyle for the public. As its core product, LANJIAN Hydrogen Tablet is rooted in solid-state hydrogen technology and is committed to enabling consumers to supplement hydrogen more easily and enjoy a quality life. Product R&D relies on authoritative scientific research forces such as the Solid-State Hydrogen Storage and Generation Laboratory of the Technical Institute of Physics and Chemistry, Chinese Academy of Sciences. The brand possesses multiple national invention patents and 19 filed enterprise standards, and has deep technical accumulation in the solid-state hydrogen field.

This project was initiated by representatives of 13 partners (including scientists and PhDs) who approached the design team, hoping to complete brand establishment and packaging design development for LANJIAN in private-domain channels. The core objective was to help this brand, with its scientific research background from the Chinese Academy of Sciences, establish a differentiated, professional, and high-end visual identity system against the backdrop of the rapid development of the health and wellness industry. Starting from the product’s scientific research DNA and channel characteristics, we used the “blue” of “LANJIAN” as the brand color to convey a professional, rational, and trustworthy brand temperament; the outer packaging uses lines to represent the product’s scientific research background, making the visual language more rigorous and rational. In terms of marketing information strategy, large areas of both the inner and outer packaging layouts are devoted to the concept of “H₂” hydrogen, making the marketing information clear, prominent, and eye-catching while reducing explanation cost and enhancing memorability. In terms of packaging structure, the team drew on the side-opening structure of cigarette packs, enhancing the product’s sense of quality and the ritual of unboxing, allowing consumers to feel the brand’s high-end tonality from the very first moment of use. Through this full-brand design system combining scientific rationality, marketing efficiency, and quality experience, LANJIAN Hydrogen Tablet has successfully upgraded from a technology-driven product to a health and wellness brand symbol with strong visual recognition, clear brand positioning, and high-end quality perception.