Youth Rose
Color Gel Kit
Client
Youth Rose
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:dididubi
3D:Mega
T:2024.10
Youth Rose
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:dididubi
3D:Mega
T:2024.10
Youth Rose Jar Color Gel Kit, through systematic full-brand design and a precise “functional gel” product strategy, has successfully established a professional-grade position in the highly competitive nail art market. With scientifically formulated core categories such as super-strong base coat, no-wipe top coat, and builder gel, Youth Rose has built a complete product matrix. Since its launch in 2015, the brand quickly opened up the market, and its current market share ranks among the top nationwide. It has more than 100 cooperative distributors across the country, with sales channels covering all provinces nationwide. The products have not only passed testing and certification by authoritative institutions such as the Comprehensive Technical Service Center of the Yiwu Entry-Exit Inspection and Quarantine Bureau, but have also become the first choice of numerous nail salons and DIY enthusiasts thanks to core advantages such as long-lasting firmness, color-stain isolation, and damage-free removal. In consumer reviews, Youth Rose functional gels are known for their high cost-performance, easy-to-use brush heads, and suitability for beginners, and have been praised by users as the “all-rounder of the nail art world.” Its jar color gel kit has become a professional-grade solution in the nail industry that combines functionality, practicality, and cost-effectiveness.
Youth Rose is a professional nail brand under Shanghai Yanrong Cosmetics Co., Ltd. (founded in 2015). The company is mainly engaged in the sales, technology development, and import/export of nail cosmetics and related products. In July 2015, the company launched its own brand, the Youth Rose (Yanrui Gel Polish) series. Thanks to its superior performance, the product quickly gained market traction and was recognized by many nail salon owners. Oriented toward functional gels, the company aims to produce cost-effective nail functional gel products. The brand is committed to providing durable, firm, and easy-to-use professional nail solutions for nail salons and DIY enthusiasts.
This project was to create a full-brand design for the Youth Rose Jar Color Gel Kit. The core objective was to help the brand establish a professional-grade, highly recognizable brand visual system in a severely homogenized nail product market.
Product strategy and design: The Youth Rose functional gel set builds a complete product matrix with core categories such as super-strong base coat, no-wipe top coat, and builder gel, corresponding respectively to the three key stages of basic adhesion, color durability, and surface protection. This systematic design effectively avoids mismatch issues in traditional product combinations and improves overall work efficiency.
Packaging design: Youth Rose jar color gels adopt a concise, elegant, and richly textured packaging design language. The jar gels are available in multiple specifications such as 30g and 50g. The small jars are easy to carry, while the large jars offer excellent cost-performance, meeting different needs. The overall packaging presents a visual style that combines professionalism and quality, allowing the product to quickly attract consumers’ attention on both shelves and e-commerce pages.
Trust building: The packaging design conveys the product’s safety and compliance—the product has a formal filing approval number, Zhejiang G Cosmetics Network Filing No. 2023000813, and has passed testing and certification by authoritative institutions—empowering the establishment of the brand’s professional trust through design.
Through this full-brand design system combining professional tonality, recognition efficiency, and quality, the Youth Rose Jar Color Gel Kit has successfully upgraded from a functional nail product to a benchmark brand in the nail industry with strong visual recognition, clear brand positioning, and professional-grade market recognition.