Carbon King
Multi-Effect Carbon Removal Cleaner
Client
Carbon King Multi-Effect Carbon Removal Cleaner
Service
Packaging Design
Team
CD:Kevin、Lin
D:AGANG
3D:Mega
T:2022
Carbon King Multi-Effect Carbon Removal Cleaner
Service
Packaging Design
Team
CD:Kevin、Lin
D:AGANG
3D:Mega
T:2022
After the completion of the GUTEWEI Carbon King design, it established a distinctive brand visual barrier in the highly competitive automotive care products market. Following the brand upgrade, the Carbon King series products achieved comprehensive coverage across mainstream e-commerce platforms including Tmall, JD.com, Douyin, and Pinduoduo, and entered over 3,000 offline supermarkets and stores. With 33 patented technologies (including the Carbon King series LP+ technology), the GUTEWEI brand was successfully selected for the "2025 National Brand Ingenuity Project." As a gold-crown product of GUTEWEI, the Carbon King series takes "carbon removal" as its core objective, focusing on improving the power stability of fuel vehicles. In its launch year, sales exceeded 2 million units, and on the JD.com platform, it has accumulated over 100,000 reviews with a positive review rate of 99%.
Carbon King is a professional brand under GUTEWEI (Korper Besonders) specializing in automotive engine carbon deposit removal. GUTEWEI was founded in 2008 and belongs to Hangzhou Weike Taimei Brand Management Co., Ltd. It is a national brand primarily engaged in automotive beauty and care products, with leading advantages in areas such as automotive fuel additives and air conditioning cleaning agents. The Carbon King series products are designed to help vehicles remove carbon deposits, boost power, and reduce fuel consumption, giving car owners a more comfortable driving experience. GUTEWEI has approximately 2,000 square meters of R&D laboratories, a 30,000-square-meter production and supply management base, and approximately 10,000 square meters of multi-city warehousing service centers.
This project involved creating a brand-new packaging visual system for GUTEWEI Carbon King Multi-Effect Carbon Removal Cleaner. The design team was led by the Meiyu Shenghua Packaging Design Center, with the core objective of helping Carbon King establish strong shelf recognition and high brand trust in the highly homogenized automotive care products market.
At the project's inception, the design team defined two core strategies: first, establishing a sense of premium trust; second, strengthening terminal recognition. At the color level, the team chose a black-and-gold color scheme as the main visual tone — black conveys professionalism and a sense of power, while gold highlights quality and trustworthiness. The combination of the two effectively enhances the product's premium attributes and trust endorsement on the shelf. In terms of layout structure, the team innovatively adopted a diagonal cut layout segmentation technique, breaking the rigid horizontal-and-vertical layout of traditional automotive care product packaging, making the product more recognizable among the same category on e-commerce platforms. At the information communication level, the team enlarged the brand name "Carbon King" and core marketing selling points, allowing consumers to obtain key information at the first moment when browsing shelves or e-commerce pages, shortening the decision-making path.