IHOME

IHOME
Air Conditioner Foam Cleaner

Client
IHOME

Service
Brand Visual Design
Packaging Design

Team
CD:Kevin、Gary Lau
D:LiuYu
3D:Mega
T:2022
Following the launch of its upgraded packaging system, IHOME successfully moved beyond the price-driven competition common in the household cleaning category and established a more distinctive and contemporary market position.

The product has since expanded into offline home and lifestyle stores, major supermarket household-care sections, and appliance retail channels nationwide, while also building a strong online presence across Douyin E-commerce, Xiaohongshu, Tmall, and JD.com.

Through a clean and modern visual identity, we moved away from the cluttered, low-cost visual conventions often seen in household cleaning products. The new design communicates the product’s key benefits — safety, efficiency, and convenience — in a direct and intuitive way.

The upgraded packaging significantly strengthened shelf recognition and consumer trust. During the peak spring and summer air-conditioning cleaning season, the product experienced strong growth in both online traffic and offline distributor orders. Following the redesign and relaunch, sales achieved a major breakthrough, helping IHOME establish the product as a standout offering within the home appliance cleaning category.

Through design, the brand successfully elevated both its perceived value and overall market positioning.

IHOME is a consumer household-care brand specializing in home maintenance and cleaning solutions, with a focus on addressing everyday appliance-cleaning needs for modern households.

Its Air Conditioner Foam Cleaner features a fast-foaming adsorption formula designed for convenient, no-disassembly cleaning. Dense foam penetrates deep into the


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