Hushangshengmingyue

Hushangshengmingyue
Joyful New Year Print Gift Box

Client
Hushangshengmingyue

Service
Packaging Design

Team
CD:Gary Lau、Kevin
D:LiuYu、AHANG
3D:Mega
T:2022
The "Huanxin Duanwu" New Year Painting Gift Box of Lake Rising Bright Moon successfully upgrades a New Year gift into a cultural carrier that conveys emotions and blessings through an innovative three-layer structure design and immersive five-sense experience. It is dominated by the festive red color, and on the surface, a Chinese knot symbol is created as the core visual expression, giving the gift box a strong cultural recognition in the shelves and festival scenarios. The gift box is ingeniously designed with a three-layer structure to accommodate five types of gifts, corresponding to the five senses - visual, tactile, gustatory, auditory, and olfactory - and the process of opening the gift box itself is a festival ritual from the senses to the soul. Besides the gift box itself, the team also designed a series of festival materials such as illustration display stands and lucky money envelopes, making the entire set of products have both festival atmosphere and daily practicality. With the design skill of deeply integrating traditional cultural symbols with modern gift-giving experiences, the "Huanxin Duanwu" New Year Painting Gift Box has become the most representative cultural souvenir of Lake Rising Bright Moon Scenic Area, allowing the brand's blessing of "Unwavering Drumbeat Welcomes the New Year, Music Inspires the Heart, Life Reborn" to truly reach every consumer through design.

The Lake Rising Bright Moon Scenic Area (Bengbu Ancient Residential Exposition Park) is located in the southern part of Longzi Lake in Bengbu City, Anhui Province. It is a large-scale cultural tourism project that restores and reconstructs 450 traditional residential buildings from different regions. It has distinct ethnic characteristics, prominent tourism and cultural functions, and huge market operation potential. This is a large-scale cultural tourism scenic area that rescues and protects scattered ancient residences and reconstructs them in a centralized manner, and it is also the first "open-air museum" in China.

This project is the design of the "Huanxin Duanwu" New Year Painting Gift Box for Lake Rising Bright Moon Scenic Area. We deeply understand that gifts are not only physical carriers but also carriers of emotions, blessings, and emotional connections. After three years of hard work, on the New Year's Eve, when family members gather happily together, we need some "drum" and dance to inspire the heart - thus, the theme of "Huanxin Duanwu" was born. Based on this insight, the team started from the five senses (visual, tactile, gustatory, auditory, and olfactory), divided the gift box into a three-layer structure, and placed five types of gifts in each layer, allowing the recipient to have a complete sensory experience during the process of opening the gift box. The overall color is dominated by the festive red, and a Chinese knot symbol is created on the surface to directly convey New Year blessings and the meaning of reunion. At the same time, the team also produced a series of festival materials such as illustration display stands and lucky money envelopes, making the entire set of products not only a New Year gift but also a complete solution for festival atmosphere. By transforming the brand's blessing of "Unwavering Drumbeat Welcomes the New Year, Music Inspires the Heart, Life Reborn" into perceptible and experiential design language, the "Huanxin Duanwu" New Year Painting Gift Box allows the cultural IP of Lake Rising Bright Moon to enter thousands of households in a more emotionally charged way.


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