dang ran chong
Pet odor removal and maintenance spray
Client
dang ran chong Pet odor removal and maintenance spray
Service
Logo Design
Packaging design
Team
CD:Kevin、Lin
D:AGANG
3D:Mega
T:2023.12
dang ran chong Pet odor removal and maintenance spray
Service
Logo Design
Packaging design
Team
CD:Kevin、Lin
D:AGANG
3D:Mega
T:2023.12
Of course, through systematic brand visual and packaging design upgrades, the "Pet Odor Control and Maintenance Spray" has successfully established a brand image that combines professionalism and friendliness in the rapidly growing pet cleaning market. Against the backdrop of the continuous growth of the pet economy, during the 2024 June 18th big promotion, the sales of pet intelligent odor eliminators/air purifiers increased by over 330% year-on-year. Of course, PetCare precisely targeted the high-growth niche market of pet odor control. The refreshed brand visual system focuses on safety, naturalness, and efficiency as its core visual language, effectively conveying the core value of the product - "originally decomposing odors, gentle and non-irritating", establishing a differentiated visual perception for the brand in the highly competitive pet supplies market.
Of course Pet is a brand specializing in pet cleaning and care, dedicated to providing safe, efficient and gentle odor removal and maintenance solutions for pet-owning families. Against the backdrop of the booming pet economy, of course Pet hopes to establish a professional and trustworthy brand image in the increasingly competitive pet supplies market through systematic brand building and design upgrades.
This project is to create a brand visual and packaging design system for of course Pet's pet odor removal and maintenance spray. The core objective is to help the brand establish differentiated and professional brand recognition in the rapidly growing pet cleaning and care market. Starting from the core pain points of pet owners - "odor problems" and "product safety", we have established three design directions: "safety, naturalness, and efficiency". At the visual level, with natural ingredients and mild formulas as the visual starting point, we convey the core value of the brand - "originally decomposing odors and not irritating pets" through a fresh and natural visual language. The overall packaging presents a visual style that combines professionalism and friendliness, enabling the product to establish a clear brand recognition on shelves and e-commerce pages, effectively helping of course Pet establish differentiated brand recognition in the high-growth pet odor removal market.