Miss Pep
COLLAGEN
Client
Miss Pep
Service
Packaging design
Team
CD:Kevin、Lin
D:YanZz、Mu
3D:7%
T:2025.06
Miss Pep
Service
Packaging design
Team
CD:Kevin、Lin
D:YanZz、Mu
3D:7%
T:2025.06
Miss Pep COLLAGEN has successfully established a brand image in the global dietary nutrition supplement market that combines a technological professional feel with fashionable aesthetics through systematic brand overall design and visual strategy upgrades. Since its establishment, the brand has continuously focused on the global market - its sales network has covered more than 20 countries, and it has set up modern production bases in 5 countries around the world, and has a 6,000-square-meter transparent food production factory in the United States. Online channels, Miss Pep's collagen peptide products have fully entered international mainstream e-commerce platforms such as Amazon. The brand has passed a series of international authoritative certifications including FDA (US Food and Drug Administration), GMP (Good Manufacturing Practice for Pharmaceuticals), and ISO (International Organization for Standardization). In 2025, Miss Pep made its debut at the Shanghai Beauty Expo and the 8th China International Import Expo, and became a special partner of Jiangsu TV's "Warm Inn". The refreshed brand visual system has been fully applied to the packaging of new collagen series products, redefining the aesthetic standards of the health industry with molecular-level color science and minimalist design language, providing solid visual support for the brand's global strategic upgrade.
Miss Pep is a dietary supplement brand under Peplife LLC, founded in New York, USA in 1994. The brand initially adopted the "e-commerce 3.0" model to source raw materials domestically, process them in the US, and register the brand to meet FDA and GMP standards. After meeting the standards, the brand was sold on platforms such as Amazon. The brand's products cover areas such as women's health, beauty, and weight management, precisely targeting the anti-aging market for women. The brand's raw materials are strictly selected from 18 countries around the world, and it adheres to using pure natural, green, and organic high-quality raw materials. In May 2025, Miss Pep launched a collagen peptide capsule with the application of the five-dimensional collagen technology at the Shanghai Beauty Expo.
This project is for the visual strategy upgrade of Miss Pep. The core objective is to help the brand complete the strategic transformation from "effect-oriented" to "a symbiosis of aesthetics and health" in the global dietary supplement market. We took the founder's declaration to his lover Pep Miss - "Every second, human cells undergo 37.2 trillion chemical reactions, and at this moment, I have found the 37.2 trillionth and zeroth romantic moment" - as the brand's DNA, and established the design direction of "fashionable and healthy aesthetics". The new visual system is inspired by "natural low-saturation colors", constructing three main colors of cream white, warm black, and beige with low saturation, simulating the original texture of plant cells under a microscope. The auxiliary colors are extracted from the brand's core ingredients - milk thistle leaf green, collagen soft mist powder, etc., 12 natural color numbers, and achieved "visible ingredient aesthetics" through molecular-level matching in the Pantone color laboratory. The upgraded brand logo integrates the female silhouette into the biological molecular structure and is covered with minimalist shield-shaped lines symbolizing technological protection. This design echoes the brand's "inner and outer dual improvement" concept: the inner curve conveys the gentle nourishment of plants, and the outer rigid structure represents the protection of the scientific research barrier, interpreting "the health之道 of combining hardness and softness" in the contradictory aesthetics. Using the offset path technology (0.1mm precise displacement) of Libre Baskerville font and the modular spacing of Inter font， a dynamic layout like a "laboratory recorder" is created. Through this brand's comprehensive design system with a blend of technological sense， aesthetic power， and global vision， Miss Pep COLLAGEN successfully upgraded from a functional dietary supplement to a leading health aesthetics brand with strong visual recognition， clear brand positioning， and global brand assets， laying a solid visual foundation for the brand's continuous expansion in the global market.