BOYANZHENCUI
Liangyan Youji Latte Combo
Client
BOYANZHENCUI
Service
Logo Design
Packaging design
Team
CD:Kevin
D:珈百、CHENG
3D:Mega
T:2024.06
BOYANZHENCUI
Service
Logo Design
Packaging design
Team
CD:Kevin
D:珈百、CHENG
3D:Mega
T:2024.06
Through systematic brand visual and product design upgrades, BOYANZHENCUI has successfully established a brand image that combines professionalism and quality in the professional niche market of problematic skin repair. The refreshed product portfolio precisely enters the skin repair market with the innovative concept of the “Latte Combo.” Leveraging the industry accumulation of its parent company, Hangzhou Gaozhuo Cosmetics Co., Ltd., which has long been deeply engaged in the field of problematic skin repair, it has established a solid beauty salon channel network in East China. With differentiated product design and the professional positioning of “Problem Skin Repair Expert,” BOYANZHENCUI continues to deepen its market layout in East China, laying a solid market foundation for the brand’s nationwide expansion.
BOYANZHENCUI is a professional skincare brand under Hangzhou Gaozhuo Cosmetics Co., Ltd., specializing in problematic skin repair. Since its establishment, the company has been deeply engaged in the repair of problematic skin conditions such as spots, sensitivity, acne, and warts, and is committed to pursuing excellence in problematic skin repair. Positioned in China’s spot-removal and repair field, the brand’s core product, the Liangyan Youji Latte Combo, provides professional repair solutions specifically for problematic skin. The brand mainly sells and provides professional services through beauty salon channels and has a well-established franchise and service network in East China.
During the design process, we identified a long-standing dilemma for problematic skin repair products: how to strike a balance between “professional credibility” and “skincare experience.” BOYANZHENCUI targets consumer groups troubled by problematic skin conditions such as spots, sensitivity, acne, and warts, who have extremely high requirements for product professionalism and safety. Starting from the brand’s professional positioning as a “Problem Skin Repair Expert,” we established three major design directions: “professional, pure, and reassuring.” Taking the innovative concept of the product’s “Latte Combo” as the visual origin, we convey the brand’s core value of “gentle repair” through a concise and professional visual language. The overall visual style combines a professional feel with skincare quality, enabling the product to establish clear brand recognition in professional channels such as beauty salons and effectively helping BOYANZHENCUI build differentiated brand perception in the professional problematic skin repair market.