LANJIAN
Zhenling Mixture
Client
LANJIAN
Service
Packaging design
Team
CD:Kevin、Kevin、Lin
D:dididubi
3D:Mega
T:2024.12
LANJIAN
Service
Packaging design
Team
CD:Kevin、Kevin、Lin
D:dididubi
3D:Mega
T:2024.12
In 2007, the Beijing Technical Center for Senior Experts of the Chinese Academy of Sciences was established; in 2021, it was renamed the Beijing CAS Senior Experts Technology Center. It is affiliated with the Association of Senior Scientists and Technologists of the Chinese Academy of Sciences and is a public institution with legal person status. The Center is a science and technology development and service institution specializing in technology integration, project development, and the commercialization of research results, and serves as a platform for advancing the commercialization and technology transfer of scientific and technological achievements of the Chinese Academy of Sciences.
This project was initiated by representatives of 13 partners (including scientists and PhDs), who approached us hoping to complete the brand building and packaging design development for “Zhenling Mixture” with gift-giving attributes in private-domain channels.
The overall layout uses a traditional Chinese gongbi-style illustration of lingzhi (reishi mushroom) and pearls as the key visual. The typeface selected is a clerical-script-inspired sans-serif (heiti) with horizontal and vertical strokes and a square, flat structure. The product color scheme and packaging materials are optimized to emphasize the product’s gift-giving attribute. Targeting the consumption scenario of visiting patients, the visual style is designed to convey a sense of efficacy and value to consumers.