YUJIDAO
Nourishing Antler Toner
Client
YUJIDAO
Service
Brand Visual Design
Packaging Design
Team
CD:Kevin
D:Yanzi
3D:Mega
T:2023.10
YUJIDAO
Service
Brand Visual Design
Packaging Design
Team
CD:Kevin
D:Yanzi
3D:Mega
T:2023.10
Through a systematic upgrade of its brand identity and packaging, YUJIDAO successfully established a skincare image that combines trust in natural ingredients with a more premium and refined visual character.
Within the highly competitive toner market, YUJIDAO differentiates itself through a distinctive proposition built around velvet antler extract and Traditional Chinese Medicine-inspired skincare. This positioning enables the brand to enter the rapidly growing natural-ingredient skincare category with a clearer identity and stronger visual recognition, providing a solid foundation for future market expansion.
Within the highly competitive toner market, YUJIDAO differentiates itself through a distinctive proposition built around velvet antler extract and Traditional Chinese Medicine-inspired skincare. This positioning enables the brand to enter the rapidly growing natural-ingredient skincare category with a clearer identity and stronger visual recognition, providing a solid foundation for future market expansion.
YUJIDAO is a skincare brand rooted in the principles of Traditional Chinese Medicine, with a core product range featuring precious natural ingredients such as velvet antler.
As traditional Chinese skincare concepts continue to attract greater consumer attention, the brand is committed to combining time-honored herbal skincare wisdom with modern cosmetic technology, offering products designed to feel natural, gentle, and effective.
YUJIDAO has also built a degree of trust among its users, with consumers frequently associating the brand with gentleness, reassurance, and suitability for sensitive skin.
This project focused on developing a new brand visual and packaging system for YUJIDAO Velvet Antler Nourishing Toner.
Starting from the brand’s core value of “velvet antler nourishment,” we established a design direction centered around two key ideas: trust in natural ingredients and a premium skincare experience.
At the visual level, velvet antler became the central source of inspiration. Through a warm, restrained, and nature-inspired visual language, the design communicates the brand’s professional approach to Traditional Chinese Medicine-inspired skincare while reinforcing the rarity and value of its key ingredient.
The overall packaging balances natural texture with a refined premium aesthetic, allowing the product to establish a clear and recognizable presence across both retail shelves and e-commerce environments.
Through this visual system, YUJIDAO strengthens its differentiated position within the natural-ingredient skincare market and translates its traditional skincare philosophy into a more contemporary, trustworthy, and premium brand expression.