KOSIIM
Gold Collagen Essence Gel

Client
KOSIIM

Service
Brand Visual Design
Packaging Design
E-commerce Design

Team
CD:Kake 、 Kevin
D:Jiabai
3D:Mega
T:2023.02
KOSIIM Timebeau, through systematic brand overall design, successfully established highly recognizable brand visual assets and high-end technological characteristics in the highly competitive home beauty device market. The brand received capital favor from the very beginning - it completed a 20 million yuan angel round financing in 2022. Since the brand upgrade, sales have consistently ranked among the top in similar products, showing explosive growth. In professional evaluations, KOSIIM Timebeau received the highest score among mainstream optical beauty devices and was rated as "the most complete skincare solution". Its body design was created by the Asian design genius Jason, winning the iF design award; the brand LOGO and packaging design also received international authoritative recognition such as the MUSE design award. The brand has fully entered mainstream e-commerce platforms like Tmall, Tmall Supermarket, JD, and Suning, and is also sold simultaneously in channels such as Hong Kong Youhe YOHO. With the unique brand proposition of "reversing time with light" and core technologies such as MPL matrix light and pulse light, KOSIIM successfully grew from a start-up brand to an important participant in the domestic optical beauty device field.

KOSIIM (Timebeau) is a brand under Shanghai Bai Bei Die Information Technology Co., Ltd. The company was established on August 22, 2013, with a registered capital of 10 million yuan, and its headquarters is located in Shanghai. KOSIIM is a global company specializing in providing commercial and home beauty care devices. The R&D center gathers international top-level dermatologists, biologists, electrical engineers, and top product designers, with 9 global patents and multiple software copyrights.

The brand takes "light" as the core - light is the most magical gift from nature, the source of energy for the continuous existence of all things in the world. The scientific team of KOSIIM strives to reconstruct the great power of light and apply it to improving human life, health, and emotions, achieving the universal beauty of light. The brand concept is "reversing time with light". Its breakthrough MPL matrix light technology realizes non-contact and non-invasive, safer and more effective optical beauty experiences. KOSIIM, based on professional clinical-level optical beauty technology research results, launched the Timebeau series beauty devices for home use, applying MPL matrix light and pulse light technologies for the first time in home beauty products, ensuring that home products can also provide the efficacy of clinical-level products.

This project is to create a complete brand overall design for KOSIIM, covering brand VI design, logo design, font design, packaging design, etc. The brand visual design is based on KOSIIM's brand concept of "reversing time with light". The font design adopts the bold font as the prototype, making the brand visual more stable and eye-catching, and using rounded corners in some strokes to be more inclusive. The bold font is easy to recognize and has high readability, bringing better readability and memorability to the brand's dissemination. In the packaging design aspect, considering the challenge that the new brand's recognition and memory for consumers are not yet clear, the brand LOGO is arranged and combined continuously to build a stable structure. This strategy enables the brand to be remembered visually at a glance, effectively increasing the brand's impression in consumers' minds.

Through this design system that combines technology, fashion, and strong recognition, KOSIIM has successfully upgraded from a start-up product to a professional optical beauty brand with international design awards as its backing, strong visual recognition, and high-end brand characteristics.


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